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MAC’s ‘Archie’ Collection Launches

The new collection's packaging is adorned with comic book characters.

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By: Jamie Matusow

Editor-in-Chief

MAC Cosmetics’ “Archie’s Girls'” collection will launch on its website January 30th, in U.S. stores February 7th, and internationally in March.

The collection features bright white packaging with colorful images of characters from the popular comic book. The collection is divided into two color ranges, Betty or Veronica. “Betty” shades include light pinks and purples, and “Veronica” colors are darker or brighter, with hot pinks and reds.

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